The Best Way To Start A SEO Company - Learn How To Start A SEO Business|}
It's almost 14 years since I officially started my SEO company. I can honestly say it's one of the best things I've ever attempted to perform in life. It is also among the very painful, annoying and stressful things things which has occurred to me personally. So here is the brief list of what I've heard as its first director, CEO and consultant.
Always be Ready to Engage
You will find a great deal of theories, heaps of how-to heaps of revenue speak in our day and age. Stories hold enormous weight in pinning down a potential client to a sale.
Outside of a sales perspective, story-telling in your group of friends may create a enormous effect in rippling out your company to other people. My initial huge client (which is still my client to date) came in the brief conversation when driving the train on my way for my then day occupation. I bumped into one of my college-mates there. We weren't really close. I told him that I was in SEO and shared its own worth and also what it did for my own website. He said that he'd consult with me.
Turns out that he did. I got to close the deal.
After that lesson, I never stopped evangelizing.
Yes I understand, you would like to get paid a month. While it could be true that what you know is well worth every penny to everything you are charging, absolutely free consultations build trust. More often than not, it has helped me get the entire company. Yes customers might call me late at night or early in the morning, however providing free consultations to prospective clients has exceptionally increased closing rate on earnings.
Clients love the small things. They also feel more secure when you give them more info about what they are getting into and what they would like to understand about other facets of online marketing. You can leverage on giving them what they desire to understand rather than informing them vague generalities about the industry.
I have a client now that signed up with us to their primary product's SEO and signed up using the other SEO company to their newest product's SEO. They wanted to find out who is the better SEO services provider. While I'm easily 60 percent more costly in my monthly retainer than the other search engine optimization business, I gave away free consultations to the owner.
"Call me anytime if you want anything -- except for money." , I stated. And that he did. He predicted up to wake me up often times (I sleep and wake up late while he is an early bling smartphone case bird). However, it was all worth it.
The whole business is currently granted to us and we are only waiting for the contract of another (much more affordable) SEO company to expire. I don't know whether they're doing a good job or not. What I do know is that I gave away free, anytime appointment -and it worked!
It's among my own trump cards on client acquisition.
Don't Be Scared to Jack up your Cost
You have to understand that SEO particularly here in the Philippines is still known as 'new' by many firms. The dominant (and powerful) form of marketing here remains TV. That leaves us having a 'free market' and also a free market ensures that the price range is crazy.
There are businesses that offer SEO for as low as $300 a month. And yes, they assert that it is white hat -- with all of the linkbuilding tips you can ever imagine. If I tried to pull that stunt, I'd be out of business in one month.
Louis Vuitton is able to charge that much because they are all because of quality and exclusivity. I need to be a company like this. That is one reason why people provide client exclusivity for their niche/industry. And we also bill premium for this.
Companies can butt-heads on decreasing costs. It can be the weapon of choice for many SEO companies. It's also a vicious, downward spiral. The customers win and the search engine optimization industry loses.
My weapon of choice is raising the quality of our services and building a new. This way, pricing is secondary and I am quite happy with the few genuinely excellent clients I have.
Consider Louis Vuitton. Win.
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Additionally watch testimonial from preceding elephant handler who was earning $19k a year to $3k in 1 week. https://youtu.be/R4uWUvTiI8k
I look forward to talking with you and help you start making money in another 30 days.